More people making Wisconsin a better place to bike

We're pretty cranked (excuse the pun) about a deal that several Madison-area bike shops, in partnership with Trek, are offering in July. Williamson Bicycle Works, Machinery Row Bicycles, Budget Bicycle Center, Middleton Cycle, Village Pedaler (Monona) and Trek Stores-Madison will provide complimentary Bike Fed memberships to every non-member who buys a Trek bike in the month of July.

Machinery Row has additionally committed to providing a gift membership to every Wisconsinite who buys any bike there through the end of the year.

Apparently, these folks agree with us that everyone who rides a bike in Wisconsin should be a Bike Fed member. It's a great way to preserve and expand the amazing work that the Bike Fed does – whether it's educating kids about traffic safety through Safe Routes to School, improving roads and trails through partnerships with local governments, or showing workplaces how they can accommodate bicycle commuting. (And I'm not praising the Bike Fed just because I work here. I was on that page earlier in my career, too – just ask my friends.)

If you're affiliated with a business that would like to run a similar promotion, please contact our director of membership and development, Hilary Carroll. In the meantime, we're looking forward to this opportunity to connect with more people in our state and get them involved in making Wisconsin a better place to bicycle.