Wednesday, June 23, 2010

Trade your car for a $3,000 commuter bike

Today I received the above photos from New Belgium Brewery of the bike model they are planning to give away in the car-bike trade at Milwaukee's Tour de Fat on Saturday, July 3.

Car-bike trade? Yup, you heard right. One lucky person will get to trade her or his car in for a $3,000 custom-built commuter bicycle from Black Sheep Bikes, complete with waterproof panniers. (Click here for a PDF with more specs.) The car goes to charity and the bike hits the streets. A win-win situation, n'est-ce pas?

If you've been looking to bike more or drive less, the car-bike trade is a great opportunity to put your dreams into action. To enter, just shoot a video of two minutes or less about your desire to make biking your primary transportation mode. Then upload it to the Milwaukee Tour de Fat Facebook page or email

Here's a video with stories from past car-bike trade participants:

Tour de Fat is a celebration of bicycling and will take place 10 a.m. to 4 p.m. at Humboldt Park. Folks are encouraged - but not required - to dress in costume. The event is free and for all ages, and everyone is invited whether they know how to ride a bike or not. Beer, food and merchandise will be for sale, with proceeds from beer and merchandise going to the Bicycle Federation of Wisconsin.

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